Awards support

This guide is a helpful summary of key information. It is not a substitute for reading the full entry rules, terms and conditions, which can be found here.

1. The Entry has been submitted exactly as published/aired/released and has not been modified for entry into the 2025 Cannes Lions Awards.

2. The entry has been created within the context of a normal paying contract and genuine brief from a brand or, if it’s a case of self-promotion or a non-profit organisation, the brand has approved all the media/production/implementation.

3. You have permission to enter this work from the commissioning brand/brand-owning company. We may request proof of this permission directly from the brand.

4. You have included the brand contact details in the entry including name, position and full contact details.

5. The entry is not speculative or conceptual advertising and has not been banned or withdrawn from the market.

6. A duly authorised senior officer (CD, CEO or Chairperson) from the Entrant has given permission for the work to be entered.

7. The entry was not entered into the same Lion last year (the same piece of work cannot be submitted for the same Lion in consecutive Festivals but, providing the Entry meets the relevant eligibility requirements, including the eligibility period requirements, you may enter the Work into an alternative Lion).

8. There is no reference to your Company or any contributing creative Companies in any digital or physical materials (except in the case of self-promotion or if the reference existed in the original execution).

9.  The entry, and/or digital or physical materials can be understood in English. For further information click here.

10. You understand that if you withdraw your entry after 6 March 2025, you will not receive a refund. Please see Part A of the Rules for more information on cancellations, refunds and withdrawals.

11. If new results are collected after the entry has been paid for, we will only accept additional written information in the Results section of the entry form on or before 10 April 2025.

12.  All included media must be the final version at the point that you complete and pay for your entries. No replacement or additional media can be accepted after an entry has been finalised and received by the Festival without exception.

13.  By submitting an entry, you confirm that you own all applicable legal rights for all media included in your entry.

14.  You have entered the entry into no more than six Lions, excluding Titanium Lions.

15. By submitting an entry you agree to pay the relevant entry fee. 

16. Each entry constitutes one campaign, save where otherwise stated in the relevant Additional Requirements.

If you’re unable to meet all the requirements on this list, your entry may be ineligible for the Cannes Lions Festival of Creativity. Failure to meet all these requirements could see your entry being disqualified or withdrawn without a refund.

Is your work eligible for Cannes Lions 2025?

To ensure that work judged at Cannes Lions is reflective of the work that drives the industry forward, it’s important we structure the Festival with eligibility dates. Eligibility dates are dependent on the Lion that is being entered – please see further down this page for full details for each Lion.

The key eligibility dates are:

• Work for the 2025 eligibility period: aired, implemented or been released to the public for the first time between 8 February 2024 and 10 April 2025.

To be eligible for the following Awards, the work must have first been implemented between 8 February 2024 and 10 April 2025. A minimum of 50% of the campaign implementation must have run within these dates.

Brand Experience & Activation, Creative B2B, Creative Commerce, Creative Data, Design, Digital Craft, Direct, Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Glass: The Lion for Change, Health & Wellness, Innovation, Luxury, Media, Pharma, PR, Social & Influencer and Titanium.

To be eligible for the following Awards, all element(s)/executions being entered must have been implemented for the first time between 8 February 2024 and 10 April 2025:

• Audio & Radio, Film, Film Craft, Industry Craft, Outdoor and Print & Publishing.

To be eligible for Creative Business Transformation Lions, the customer-facing launch and/or the transition of internal systems/operations must have taken place between 8 February 2022 and 10 April 2025.

To be eligible for Sustainable Development Goals Lions, the work must have aired, launched or been released for the first time between 8 February 2022 and 10 April 2025.

To be eligible for Creative Strategy Lions, the eligibility dates are 8 February 2022 to 10 April 2025, where the strategy being judged was first implemented within the eligibility period.

To be eligible for Creative Effectiveness Lions, the work must have won or been shortlisted at Cannes Lions in 2024, 2023 or 2022.

To be eligible for Long-term Brand Platform, the work must consist of three or more distinct campaigns within an overarching brand strategy, with at least one campaign implemented after February 8, 2024. Additionally, the platform must have been active in the market for a minimum of three years.

The same piece of work cannot be submitted into the same Lion in consecutive years. However, you may enter the work into an alternative Lion provided it meets the relevant entry requirements, including the eligibility period requirements.

We understand that some work spans several years. In these cases, you will need to demonstrate a significant evolution in order to be considered.

The Festival has the right to decide if the work has evolved sufficiently and can be deemed as a new, eligible entry.

We strongly recommend checking eligibility before you start to create your entry submissions. If you’re not sure whether your work is eligible for Cannes Lions 2025, get in touch.