With an academic background in science and technology, Naoki joined Dentsu as a copywriter. But soon his creative talent crossed boundaries, as he combined design, technology, and traditional advertising skills to provide media-neutral solutions for clients. These include TV commercials, TV program content, digital design, AI systems to even androids. Besides working on client solutions, he also spends time on R&D, experimenting with creative ideas and technology as Creative Director of Dentsu Lab Tokyo. As a result, Naoki has won more than a handful of awards at D&AD, Cannes Lions, Spikes Asia, Adfest among others, in a wide range of categories such as Film, Digital, Digital Craft, Mobile, Design, Media, Entertainment, and Innovation. In 2021, he worked on two of the most iconic and most viewed events in the world---the Tokyo 2020 Olympic and Paralympic Games---as a creative director for the Sports Presentation project and the Opening Ceremony of the Paralympic Games. This year, for the first time as a Japanese recipient, he won the international THEA Catalyst Award for entertainment contents, further expanding his contributions and influence over the field.