Winners Spotlight
DAY 5, FRIDAY 21 JUNE 2024
“It's amazing though, what failure can teach you when you listen.”
Golin London's George Bryant (Global CCO) and Alex Wood (Chief Creative Officer) discuss their win with THE MISHEARD VERSION for Specsavers which took 2 Grand Prix, 1 Gold and 3 Silver Lions.
Cannes Lions is an example of the best winning work worldwide, so to be here and to be recognised here is amazing. It's proof of all the hard work the team did. It's going to motivate us to continue working for causes that we really care about and striving to do even better work each day.
Monica Blanco
Strategic Data Lead
PHD, Costa Rica
I’ve been on the Jury twice so I know the standard is world-class. When I told my team I thought, ‘Finally, I can bring them on stage'.
Chris Chen
CCO
Dentsu Creative
DAY 4, THURSDAY 20 JUNE 2024
Loewe, Madrid takes home the first Luxury & Lifestyle Lions Grand Prix
'Loewe X Suna Fujita' made history at Cannes Lions 2024. Laura and Martin describe the importance of the inaugural win in this Lion – and what it means for the future of the industry.
You come because you want to keep pushing yourself, you come because you believe that greatness is a never ending thing, you have to be resilient. It’s a mix between refreshing your mind, having fun, bringing the clients to show them the difference between good and great.
Renata Maia
CCO
Ogilvy Health
We hope the work inspires other teams inside and outside of Supercell to really be ambitious with the work. Our company mission is to make great games that people play for years and are remembered forever. With this win, with this work, we hope to.
Derek Chan
Marketing Leader
Supercell
DAY 3, WEDNESDAY 19 JUNE 2024
We’ve participated and won in other Awards but there's nothing like Lions. The connections you make, the ideas you see, it’s a Festival like no other. I believe if you haven’t won a Lion you haven’t won any Festival at all.
Benjamín Pedrero
Executive Creative Director
BBDO, Mexico
It's sort of addictive. We're already writing down notes and insights that we're getting from the Palais and from the Basement, looking at all the inspiring work. We've told each other once we're back from Cannes, we have to keep the fire going.
Hannah Sterke
Art Director
TBWA\Neboko
DAY 2, TUESDAY 18 JUNE 2024
Iceland takes home its first-ever Lion
Brandenberg, Reykjavik's Arnar and Bragi celebrate their historic first Lion win for Iceland with their work 'New Gen Energy' for Olgerdin.
I feel about two foot taller. Being a creative is entirely subjective, you spend your entire career holding things up for people and it's based entirely on how they feel. A Lion is one of the few objective things that proves that you're good at this. So it feels great.
John Wilds
Copywriter
Edelman
Cannes Lions is our dream, it’s the biggest thing for us. The visibility that being here brings to our work is unlikely we could achieve anywhere else.
Sttenio Costa
VP Creative Director
Area 23
DAY 1, MONDAY 17 JUNE 2024
"We learned a lot and all these learnings, we applied to this new case."
Independent agency Boost Brand Accelerator celebrated their first ever Lion on Monday. Their work for Nike, 'The Cushioning Route' took home a Bronze Lion in Outdoor.
For the Film industry, it's the Oscars, for sports it's the Stanley Cup or the NBA. For us, Cannes Lions is the top award that we all look for. More and more clients want to win a Lion because you need to have business results at the core of the idea.
Anthony Chelvanathan
Chief Creative Officer
Edelman Canada
Cannes means the celebration of creativity and creativity is our core business. As marketeers, as creatives in this industry, our role is to inspire everybody to make and to help build enduring brands.
Renata Bokel
CEO
McCann Brazil
In Greece, not many pieces of work win Awards here at Cannes. So it's important that a job for the government managed to do that. And hopefully it will raise the bar for all advertising. Cannes is the biggest Awards show in advertising and it's a great honor for us. It attracts more talent, our clients get more courageous and approve bolder stuff.
Panos Sambrakos
Creative Director
Ogilvy Greece
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