LIONS Creators
The creator industry’s gateway to growth.
LIONS Creators is a dedicated pass, programme and place for creators at Cannes Lions.
The creator industry is always evolving, with different players, shifting consumer expectations and new tech at every turn. Navigating this can be a challenge for brands and creators alike.
LIONS Creators gives you the tools, insights and tips you need to expand your business and make an impact. It’s your chance to learn what it takes to succeed and to witness history in the making as the world’s best creator-led work gets awarded on stage.
Our creator initiatives will give you a deeper understanding of the industry and how you fit into it – turning your talent into opportunities and success.
Speakers at Cannes Lions 2025
Cannes Lions celebrates and spotlights the world’s best ideas, and creators are a big part of this.
We’re excited to announce the very first lineup of Creators who’ll be bringing the industry’s freshest insights, ideas and inspiration to Cannes Lions 2025 in June, as part of the dedicated LIONS Creators programme.
The Creator Pass
Running from 16 to 20 June, the Creator Pass combines a week of access to the world’s best creativity with unrivalled networking opportunities at Cannes Lions.
What’s included?
- Five-day Festival access, including a tailored three-day learning programme
- Practical workshops: get into the nitty-gritty with sessions that cover creator-specific challenges
- Build real relationships: get in front of leading brands and agencies through exclusive networking events
- Access to our dedicated Creator Rooftop – complete with a content studio.
What kind of topics are covered?
- The power of creator communities
- Understanding the creator economy landscape
- Creative excellence: sharpen your craft and storytelling skills
- Creator-brand alignment: master successful partnerships
- Creator effectiveness: measure and optimise the impact of creator work
- Building a sustainable business: how to create long-term revenue streams.
LIONS Creators is the place where everyone in the creator industry connects. It’s where you get to be in the room with the right people – from peers to CMOs – opening doors for collaboration.
Be where the industry is
Cannes Lions is where creative innovation meets business strategy. It’s where we bring the entire creator ecosystem together, from content creators to global brands and big media – all in one place for one week.
A variety of industries join us at Cannes Lions every year, including technology, entertainment and sport. Meeting the key players in person through our initiatives is your chance to spark productive dialogue, exchange ideas, and learn from new insights, so you can be at the forefront of this rapidly evolving space.
Recognising creator work: the Social & Creator Lions
To reflect the impact creators are having on the marketing landscape, we’ve redefined our Social & Creator Lions. By introducing new sub categories, we can celebrate the pivotal role creators now play in shaping and amplifying brand messages.
Interested in taking part? The Awards are now open for entry. Find out everything you need to get started in our Guide.
LIONS Creators Media Partners
The Exchange Series
In partnership with Viral Nation, The Exchange Series is your direct line to the creator economy and the voices pushing it forward.