2026 Programme

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Stop Advertising, Start Entertaining: Crafting Social Content People Actually Want

Thursday 25 June, 14:45–15:15

Duration: 30 mins
Location: LIONS Creators Beach, The Palais

Speakers

Jennifer Richardi is the Global Head of Brand & Creative at DoorDash, where she leads teams across brand strategy, creative, partnerships, events, social and talent. An award-winning marketing leader, she is known for building distinctive, culturally relevant brands that drive transformational growth and lasting business impact.

Insight-driven and customer-obsessed, Jennifer has built a career positioning, building and scaling brands in ways that permeate culture, deepen customer engagement and strengthen long-term brand equity. She is recognised for combining sharp strategic thinking with bold creative leadership to deliver work that moves both culture and business.

Before DoorDash, Jennifer held leadership roles at Jet.com and at leading creative agencies including Wieden+Kennedy, Goodby Silverstein & Partners, and Barton F. Graf, building a career at the intersection of creativity, culture and business growth.

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Tags

Content streams
  • Insights & Trends
Area of interest
  • LIONS Creators
Type of experience
  • Festival Talks
Accessibility
  • Live Captioning in 60 languages

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