Bonnie is creator and author of The Life Brief, a simple and profound action-driving practice that helps people navigate life’s biggest and trickiest decisions with clarity, creativity and courage. The Life Brief applies the art and science of brand strategy to how we live our lives, helping people get clear, take meaningful action and live with greater intention and imagination.

The Life Brief has evolved from an agency talk to keynotes, workshops and now a best-selling book. As a Brand Strategist turned Life and Leadership Strategist, Bonnie not only helps companies innovate from a place of purpose but also guides everyday people who seek to realise their potential.

Bonnie has taught at Accenture, Airbnb, Apple, Change.org, Chief, Google, SXSW, World 50 Group, and Gwyneth Paltrow’s Goop. She has been celebrated as an Advertising Icon, Chief Strategy Officer of the Year, and one of 100 Women to KNOW in America.