Since joining McDonald’s in April 2020, Caleb has held multiple leadership roles across the Media & Digital Team. He started by leading the Digital Experience team, which shortly thereafter expanded to include Delivery. Most recently he led MyMcDonald’s Growth & Media, where he was responsible for new customer acquisition & engagement across Paid Media, CRM, Loyalty, and more. Beyond the Marketing organization, Caleb has rallied the U.S. business for system support for investments in the future of Digital, serving as a driving force behind McDonald’s Digital Transformation. This has resulted in more than 1 in 4 McDonald’s US transactions now taking place through a Digital channel. In addition to consistently meeting/exceeding aggressive Digital targets, Caleb has set McDonald’s up for a Digital-first future through his enterprise leadership of cross-functional initiatives, including: In-App Delivery, Ready on Arrival, and a next-gen marketing customer data platform (mCDP).