Gary Williams Jr. has spent the last 20 years curating, creating, and collaborating on content for the culture.

Brands want his work. Creatives want to work with him. His near-psychic eye for what’s next extends beyond commercial projects and into the way he moves, dresses - even how he raises his kids.

An award-winning photographer, Gary stepped back from capturing single moments and adjusted his focus to curating larger moments communities can rally around. Never one to simply capitalise off the culture, Gary does the phenomenal work of bringing community stakeholders into the creation and execution of these moments. That’s his secret sauce - he lets the culture speak for itself.

In 2014 this work naturally led to Gary co-founding the award-winning Creative Theory Agency in the nation’s capital - a fitting location as the work he does not only reflects culture across the country, but also dictates where it goes next. Gary doesn’t ride waves, he makes them. Whether behind the lens or a podium, in a boardroom or a dark room, his work tells diverse stories, consistently turning businesses into brands.

In a new media world replete with identity politics, Gary is the renegade who ditches the politics and focuses on identity. He doesn’t take on projects without asking "Who is this story about, Who is this story for, and Why are we telling it?" Authenticity is his portfolio’s pedigree.

With a client list that includes Nike, Google, BMW, YouTube, and more, the corporate world is taking notice of Gary’s unique ability to elevate brands through credible copy and creative. That’s all possible because Gary has established the sort of platform that has diverse individuals, creators, and thinkers eager to work for him in support of his mission. People and brands alike want to hear Gary’s marketing vision, his opinion on music, his fashion tips, his Dad Advice, and his general expertise. They don’t call him Master Williams for nothing. From leading a creative agency to managing projects, to fatherhood, to marriage, to friendship and mentorship, Gary has mastered not only consistent success, but helping others reach success on their own terms.