Joe's journey from Beirut has deeply shaped his approach to directing creative endeavors across the Levant, GCC, and Africa. Renowned for orchestrating fully integrated multilingual campaigns resonating throughout the MENA region, his leadership at BBDO spans over two decades, marked by a plethora of accolades spanning diverse categories at major festivals. Notably, clinching three Grand Prix at Cannes Lions in recent years underscores his trailblazing work. Instrumental in IMPACT BBDO's consistent recognition as "Agency of the Year," his impact reverberates globally. Named the #1 Executive Creative Director in MENA by the One Show 2023 Global Rankings and ranked #14 in the Drum World Creative Rankings 2023, Joe's influence and contributions to the global creative sphere are undeniable, rooted in his Beirut upbringing.