Karen Crum is a Strategy Partner and the EMEIA Brand Strategy Leader for Strategy and Transactions at EY, working across corporate strategy and value creation.

Originally a bioinformatician in a biotech start-up, she then spent 18 years in the agency world as a strategist in the WPP and IPG networks. Karen joined EY after 10 years at McCann Worldgroup, where she led strategy for some of McCann’s global biggest clients.

A core area of her expertise is in helping businesses and brands reposition or transform, as well as defining how their brand strategy can protect and grow their value. With hundreds of awards to her name she is also an experienced advocate of how creativity underpins business growth.