Patricia is a Chief Marketing and Digital Officer who has dedicated her career to building brands.

She was born in Brazil and has lived in the UK, Netherlands, Mexico and now in Switzerland.

An agile learner, Patricia has worked in different industries from food to health, in local, regional and Global roles, always building stronger partnerships with agencies and their creative, planning and strategic talent.

She has been named one of the top CMOs of 2023 by Cannes Lions, is a WFA Marketer of the Year Hall of Fame, AW Brand Genius 2023 and Campaign Magazine's Top 100 Honourees.

She is also the founder of "Good Latinas for Good" - a not-for-profit group, working to support 100k Latin women to take their next step professionally.