And to recognise this incredible impact, we’re delighted to announce the Creative Country of the Year accolade – a celebration of creative excellence across every element of a nation’s talent and culture.

Brazilian creativity regularly ranks among the very best in the world. It’s a country that consistently produces work that sets the benchmark, creatives and marketers who shape the industry and culture that captures imaginations globally.

That’s why we’re delighted to announce Brazil as the first Cannes Lions Creative Country of the Year. If you’re a Brazilian attending the Festival this year, find out how you can share the experience with a first-time delegate below. And for everyone else, read on to discover what to expect from the inaugural Creative Country of the Year – and how you can be a part of it.

We’ll spotlight Brazilian work and the people behind it more than ever at this year’s Festival, including:

• the first ever Creative Country of the Year Seminar, showcasing the best work and techniques coming out of the country’s creative industry
• a dedicated showcase of the most iconic Brazilian work from 1971 to today
• a special tribute – spotlighting legendary Brazilian talent
• partner activations like the Film Brazil Terrace Party – which will bring Brazil’s creative passion to the Palais and beyond.