Roger Hatchuel Student Academy

Student nominations for this Academy are put forward by our Festival Representatives, starting in November 2024. If you’re interested in attending, please get in touch with your country’s representative for more information.

Every year, we receive hundreds of applications from around the world. How can you stand out from the crowd? Your two-minute video should show us who you are and how you’re creative. Be memorable. Show us your personality, your passion, your creativity. Tell us why you deserve a ticket to Cannes Lions.

Lissy Calienes

Associate Instructional Professor & Senior Lecturer, Advertising Department, College of Journalism and Communications, University of Florida

Lissy Calienes is a seasoned creative strategist, designer, visual storyteller, and educator whose three-decade career has taken her through advertising, film, and academia. Currently, she shapes the minds of future advertising professionals as an Associate Instructional Professor in the University of Florida’s Advertising Department.

Born to Cuban immigrants in Wilmington, Delaware and raised in Puerto Rico, Lissy learned to be culturally adaptable from an early age. She has lived in the Caribbean and both coasts of the U.S., and worked globally, with a focus on Latin America, U.S. Hispanic, and multicultural markets.

Lissy has held senior leadership roles agency side in both Creative and Strategic Planning, working on global, regional and national client business for some of the top brands in the world including Procter & Gamble, Coca-Cola and Toyota. Her advertising work has earned recognition by AdAge, Adweek and POPAI, and her films have been featured at Sundance and other international festivals.

Lissy is dedicated to advancing Latino representation through her work in advertising and film. She’s helped create groundbreaking multicultural campaigns, including Toyota’s first bilingual Super Bowl commercial, and her films tell heartfelt stories of Latino communities in the U.S. Her commitment extends to her role as a mentor and advisor to students and multicultural student organizations, her active involvement on the Community + Culture Committee, and her work as a juror for the ANA Multicultural Excellence Awards.

Fascinated by people, Lissy’s research focuses on human-centered design and her PhD uncovers how to communicate authenticity through design in retail spaces.

A lifelong learner, eternal optimist and creative problem solver, Lissy brings passion and insight to everything she does.

With a vibrant and passionate soul, she is driven by creativity and believes deeply in the power of human connection. Her empathetic nature and extroverted personality allow her to connect with people easily, and she aims to inspire others to pursue their dreams.

Claudia Matjushin Castro

Trainee Account Executive, Spain

Claudia Matjushin Castro is a graduate in Advertising and Public Relations from the Complutense University of Madrid. During her time as a student, she actively engaged in academic and extracurricular initiatives, serving as a member and later president of the faculty’s student organization for advertising and public relations. During this time, she also participated in various student-led projects and national competitions, which allowed her to put her knowledge to practice and explore diverse facets of the field.

Claudia's professional journey includes internships with WPP group agencies Hogarth and VML Spain, where she worked on campaigns for brands spanning the EMEA region. These experiences refined her skills and deepened her understanding of the industry.

Driven by resilience, creativity, optimism, curiosity, and critical thinking, Claudia views communication as a powerful tool to connect people and bring them closer. She aspires to contribute meaningfully to an evolving industry, helping to drive positive change and innovation.

With a vibrant and passionate soul, she is driven by creativity and believes deeply in the power of human connection. Her empathetic nature and extroverted personality allow her to connect with people easily, and she aims to inspire others to pursue their dreams.