Sara Singh is a full-stack cultural strategy director with a passion for helping brands connect to culture in meaningful ways. She is interested in people, their behaviours, and the cultural trends that shape their lives. She’s worked across various sectors on both iconic and emerging brands including Taco Bell, Disney+, Google, Robinhood, McDonald’s, the Grammy’s, and Coca-Cola. Always striving for out-of-the-box thinking has landed her on Adweek’s Creative 100, AdAge’s Leading Women Rising Stars, and Business Insider’s Rising Stars of Madison Avenue.