Friday, 24th June 2022

In the final Awards Show of the Cannes Lions International Festival of Creativity, the following Lions were presented live on stage: Film Lions, Glass: The Lion for Change, Sustainable Development Goals Lions, Titanium Lions. Special awards were also announced.

Simon Cook, CEO, LIONS commented: “Cannes Lions is a global platform, and it’s been an incredible week, as the global creative community reunited in Cannes once again. Our community came together from across the globe, and from every corner of the industry, to drive progress through creativity, for business, the planet, and society at large. I would like to congratulate everyone who entered, who made the shortlists and who won a Lion to set the benchmark for creative excellence on the global stage.”

‘Data Tienda’* wins a second Grands Prix in Glass: The Lion for Change after also taking the Creative Data Lions Grand Prix - the first-ever Grand Prix win for Mexico.

Agency of the Year goes to Dentsu Creative, Bangalore the first time an Indian agency has taken this title.

In the Film Lions, celebrating the creativity of the moving image, 2,028 entries were received and 61 Lions were awarded: 8 Gold, 20 Silver and 31 Bronze, and the jury chose to award two Film Lions Grands Prix. The first was awarded to ‘Super. Human’, for Channel 4 by 4creative, London. The second Grand Prix was presented to ‘Escape from the Office’ for Apple by Apple, Sunnyvale / Smuggler, Central LA.

The Sustainable Development Goals Lions, which celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world, received 618 entries in total. The jury awarded 19 Lions: 3 Gold, 5 Silver and 10 Bronze and the Grand Prix went to ‘The Missing Chapter’, for P&G Whisper, by Leo Burnett, Mumbai.

Glass: The Lion for Change, which celebrates culture-shifting creativity, received 141 entries. The jury chose to award 8 Lions: 3 Gold, 1 Silver and 3 Bronze and the Grand Prix went to ‘Data Tienda’, for We Capital, by DDB México, Mexico City / DDB Mexico, Ciudad de México.

In the Titanium Lions, honouring provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry, 198 entries were received and the jury chose to award 5 Titanium Lions and a Grand Prix, which went to ‘Long Live The Prince’, for Kiyan Prince Foundation, Ea Sports, QPR, Match Attax, by Engine, London.

The Cannes Lions Grand Prix For Good recognises and celebrates the use of creativity to positively impact not only businesses and brands, but also the world at large. The Jury chose to award the Grand Prix to ‘Save Ralph’, for Humane Society International, by Humane Society International / Vespa Pictures, California.

In the Young Lions Film, the Gold went to Sweden’s Axel Bringel, Creative Director, BCW Stockholm and Joel Hördegård, Director of Photography, Freelancer.

During the Awards Show, AB InBev were awarded as Creative Marketer of the Year and Colleen DeCourcy was honoured with the Lion of St. Mark.

Creative Company of the Year (formerly Holding Company of the Year):

1. WPP
2. Omnicom
3. Interpublic Group

Network of the Year

1. Ogilvy
2. FCB
3. DDB Worldwide

Independent Network of the Year

1. Serviceplan Group
2. GUT
3. Rethink

Agency of the Year

1. Dentsu Creative, Bangalore, India
2. We Believers, Brooklyn, USA
3. Publicis, Milan, Italy

Independent Agency of the Year

1. We Believers, Brooklyn, USA
2. Serviceplan, Munich, Germany
3. 4creative, London, United Kingdom

Palme d'Or

1. Smuggler, USA
2. ICONOCLAST, Germany
3. Somesuch, United Kingdom
4. Virtue Worldwide, USA
5. Zauberberg Productions GmbH, Germany

Creative Brand of the Year

1. Burger King
2. Vice
3. Apple

Regional Network of the Year:

Asia Pacific

1. Dentsu
2. Ogilvy
3. Leo Burnett

EMEA

1. Publicis Worldwide
2. Ogilvy
3. BBDO Worldwide

Latin America

1. Ogilvy
2. DDB Worldwide
3. VMLY&R

North America

1. FCB
2. Leo Burnett
3. VMLY&R

Agency of the Year by Track:

Classic

DAVID, Madrid, Spain

Craft

Serviceplan Germany, Munich, Germany

Engagement

AFRICA, DDB, São Paulo, Brazil

Entertainment

VMLY&R, São Paulo, Brazil

Experience

Dentsu Creative, Bangalore, India

Good

DDB México, Ciudad de México, Mexico

Strategy

FCB Canada, Toronto, Canada

Independent Agency of the Year by Track

Classic

We Believers, Brooklyn, USA

Craft

Serviceplan Germany, Munich, Germany

Engagement

Jung von Matt DONAU, Vienna, Austria

Entertainment

Mirimar Los Angeles, USA

Experience

We Believers, Brooklyn, USA

Good

1. Edelman, New York, USA
2. We Believers, Brooklyn, USA

Strategy

Rethink, Toronto, Canada