See It Be It announces applications open for the 2022 programme

This year’s See It Be It accelerator programme will take place at the Cannes Lions International Festival of Creativity from 20-24 June 2022

Cannes Lions has announced that applications are open for the 2022 See It Be It programme, which aims to support creative female talent from across the global industry and accelerate them into senior creative roles.

Five places are available for female industry talent, from across the world, to join the 15 women already selected for the 2020/21 cohort. Together, they will take part in a unique development experience at the Cannes Lions International Festival of Creativity in June, receiving an all-access Festival pass, travel to and from Cannes, and accommodation, courtesy of the Festival, the group will attend an exclusive programme of events, workshops and mentoring with some of the most respected leaders in the industry today. To date, over 100 women have taken part in See It Be It, and many alumni have progressed into leadership positions, won Lions awards and become Cannes Lions jurors.

The See It Be It Ambassador for 2022 will be Swati Bhattacharya, Chief Creative Officer, FCB India, who will guide the participants through the programme, alongside the See It Be It Chair: Madonna Badger, CCO and Founder of Badger & Winters.

Swati Bhattacharya commented: “The most important element of See It Be It, is bringing the brightest women together and supporting them to take the lead in their career, to shine brighter, and to own it. Peer mentorship is a delicate dance of lifting each other up to achieve more. Gender is part of us, but it doesn’t define us. Women can and must lead and the need for the See It Be It programme is greater now than it has ever been.”

Susie Walker, VP Awards and Insight, LIONS, added: “See It Be It launched in 2014, in response to the gender imbalance across the creative communications industry. The programme provides networking and an array of support for female industry talent from across the globe in their career and leadership ambitions. We are delighted to extend the See It Be It programme in 2022 and support creative women in the industry from across the world to achieve personal and professional success.”

The 15 women already selected to take part in See It Be It 2020/2021, who will join the five newly selected creatives for the 2022 cohort in Cannes, are as follows:

• Allie Steel, Australia, DDB, Senior Writer;
• Andrea Auz, Ecuador, Paper, Creative Director;
• Denise Tee, Philippines, Creative Consultant;
• Ellen Fromm, Netherlands, AKQA Amsterdam, Senior Copywriter;
• Geetanjali Jaiswal, India, McCann, Senior Creative Director;
• Javiera Wuth, Chile, Pedro Juan y Diego, Senior Copywriter;
• Karo Gómez, Mexico, Media.Monks, Social Media Strategist;
• Lauren Ferreira, USA, TBWA\Media Arts Lab, Creative Director for Apple;
• Letícia Rodrigues, Brazil, FCB Brazil, Associate Creative Director;
• Mica Gallino, USA, Nike, Brand Creative Director;
• Nedal Ahmed, Japan, Wieden+Kennedy Tokyo, Senior Writer;
• Rachel Chew, Singapore, Ogilvy, Associate Creative Director;
• Rosa Guerrero, Dominican Republic, MoM Marketing of Minds, Creative Leader;
• Roxana Nita, Romania, Creative Director, Cheil Romania;
• Tescia Deák, USA, TBWA\Chiat\Day, Creative Director

Applications are open to women, trans-identifying and non-binary people and further details on how to apply will be announced soon. Applications close on 16 February 2022 and the full See It Be It 2022 cohort will be announced in March.

The Cannes Lions International Festival of Creativity takes place from 20-24 June 2022, in Cannes, France.