Industry Craft
The Industry Craft Lions celebrate the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life.
The work should demonstrate the highest levels of expertise and vision in the application of creative techniques.
The work should demonstrate the highest levels of expertise and vision in the application of creative techniques.
Overview
The main criterion considered during judging will be the execution.
Single executions of Packaging, Print & Publishing and Outdoor should only be entered into the relevant category. However if they form part of a wider campaign, they will be accepted into Brand & Communications Design.
For Standard Print and Outdoor entries, each execution constitutes one entry.
For Packaging and Brand & Communications Design entries, whole campaigns should be entered as one entry.
There is no overall limit to how many times the same piece of work can be entered into Industry Craft.
All case films, films, demo films and original content must be subtitled in English.
Single executions of Packaging, Print & Publishing and Outdoor should only be entered into the relevant category. However if they form part of a wider campaign, they will be accepted into Brand & Communications Design.
For Standard Print and Outdoor entries, each execution constitutes one entry.
For Packaging and Brand & Communications Design entries, whole campaigns should be entered as one entry.
There is no overall limit to how many times the same piece of work can be entered into Industry Craft.
All case films, films, demo films and original content must be subtitled in English.
A. Typography
Design aesthetics and storytelling conveyed through the use of typography.
A01 Typography: Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the Jury to experience.
A02 Typography: Outdoor.
Any outdoor work. This could include, but not be limited to, traditional billboards, posters, digital outdoor screens or ambient work.
A03 Typography: Print & Publishing.
Any print or published work.
A04 Typography: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
A01 Typography: Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the Jury to experience.
A02 Typography: Outdoor.
Any outdoor work. This could include, but not be limited to, traditional billboards, posters, digital outdoor screens or ambient work.
A03 Typography: Print & Publishing.
Any print or published work.
A04 Typography: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
B. Art Direction
The overall design, direction and visual execution.
B01 Art Direction: Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the Jury to experience.
B02 Art Direction: Outdoor.
Any outdoor work. This could include, but not be limited to, traditional billboards, posters, digital outdoor screens or ambient work.
B03 Art Direction: Print & Publishing.
Any print or published work.
B04 Art Direction: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
B01 Art Direction: Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the Jury to experience.
B02 Art Direction: Outdoor.
Any outdoor work. This could include, but not be limited to, traditional billboards, posters, digital outdoor screens or ambient work.
B03 Art Direction: Print & Publishing.
Any print or published work.
B04 Art Direction: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
C. Illustration
The creative impact of the illustration.
C01 Illustration: Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the Jury to experience.
C02 Illustration: Outdoor.
Any outdoor work. This could include, but not be limited to, traditional billboards, posters, digital outdoor screens or ambient work.
C03 Illustration: Print & Publishing.
Any print or published work.
C04 Illustration: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
C01 Illustration: Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the Jury to experience.
C02 Illustration: Outdoor.
Any outdoor work. This could include, but not be limited to, traditional billboards, posters, digital outdoor screens or ambient work.
C03 Illustration: Print & Publishing.
Any print or published work.
C04 Illustration: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
D. Photography
Engagement through creative expression.
D01 Photography: Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the Jury to experience.
D02 Photography: Outdoor.
Any outdoor work. This could include, but not be limited to, traditional billboards, posters, digital outdoor screens or ambient work.
D03 Photography: Print & Publishing.
Any print or published work.
D01 Photography: Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the Jury to experience.
D02 Photography: Outdoor.
Any outdoor work. This could include, but not be limited to, traditional billboards, posters, digital outdoor screens or ambient work.
D03 Photography: Print & Publishing.
Any print or published work.
E. Copywriting
Creative ideas brought to life through copywriting.
E01 Copywriting: Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the Jury to experience.
E02 Copywriting: Outdoor.
Any outdoor work, this could include, but not be limited to, traditional billboards, posters, digital outdoor screens or ambient work.
E03 Copywriting: Print & Publishing.
Any print or published work.
E04 Copywriting: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
E05 Copywriting: Excellence in Image Description. NEW
Beautifully crafted and effective image descriptions used to convey information, establish a mood and express a brand for people who are blind and partially sighted.
* The image description should be complete, accurate, and concise and all work must have run within the eligibility period.
E01 Copywriting: Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the Jury to experience.
E02 Copywriting: Outdoor.
Any outdoor work, this could include, but not be limited to, traditional billboards, posters, digital outdoor screens or ambient work.
E03 Copywriting: Print & Publishing.
Any print or published work.
E04 Copywriting: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
E05 Copywriting: Excellence in Image Description. NEW
Beautifully crafted and effective image descriptions used to convey information, establish a mood and express a brand for people who are blind and partially sighted.
* The image description should be complete, accurate, and concise and all work must have run within the eligibility period.