Start-up Pass

For over 70 years, the creative industry has converged at the Cannes Lions Festival to recognise groundbreaking work, set the industry conversation, and bring key decision-makers together in the pursuit of creativity that drives progress.

That progress hasn't happened without the innovative, ambitious new companies helping lead the way – changing the way things are done, revolutionising the way we work, and designing the tools and platforms for the next generation of creatives.

With the Start-up pass, we're helping more small independent businesses find their place at the Festival. If that's your company, this is your moment to apply.

Eligible start-ups can claim exclusive, part-subsidised pricing for up to five Festival passes, each including all the benefits of a Classic pass (worth €4,295) at a special rate of €1,295 + Sales Tax @ 20% per pass:

• All Cannes Lions Talks and Award Shows in person
• Digital on-demand access to all Talks post-Festival
• Access to the Closing Party on Friday 20 June
• Entry to Sponsored Cabanas and The Hub
• Selected events at the Festival Fringe
• Daily happy hour networking drinks
• Official Festival app
• Access to The Work for the duration of the Festival
• Complimentary Wi-Fi across the city

• Must be an independent, early-stage start-up (not owned by another business or holding company)
• Must have less than €5 million total in funding generated
• Must have been incorporated within the past five years (by 15 June 2020)
• Must operate in or serve the creative ecosystem
• Passes are non-transferable to partners or other organisations that don’t match these criteria. By application only. Some proof will be requested.