Rankin Carroll is the global Chief Brand Officer at Mars Snacking. His team is responsible for stewarding high-impact, holistic communication strategies and stories for Mars Snacking’s portfolio of iconic brands including M&M’S®, SNICKERS®, EXTRA/ORBIT®, SKITTLES®, TWIX® and DOVE/GALAXY®. Further, he is leading the continuous transformation of Mars Snacking's Media & Content organization, as they make critical shifts in capabilities and talent, to accelerate their brands’ effectiveness in a constantly evolving Consumer landscape, where dynamic content and personalized media are keys to competitiveness.

In a career spanning nearly three decades, Rankin has held local, regional and global leadership roles across 10+ categories and on both sides of the Atlantic. Throughout his career at Mars, Rankin has been a driving force behind multiple growth driving campaigns, which have won a trove of creative awards, including dozens of short lists, and over 40 Cannes Lions in recent years.