Young Lions Competitions

Creative Director
TBWA\Chiat\Day NY & TBWA\HealthCollective

Daniela Varela is a people-first creative who helps build meaningful brands through storytelling. Born in Uruguay, creatively groomed in Asia, academically raised in Scandinavia, she's professionally thriving in New York City.

She kicked it off in McCann Montevideo, and discovered the world while working at Phibious Vietnam, Ogilvy & Mather Singapore, and Orchid Creation. COVID made her change gears to McCann Health NY, focusing on the Hispanic community in the US. She recently joined Circulo Creativo US as a regional co-lead to keep celebrating Hispanic and Latino creativity, and she’s a Creative Director in TBWA\Chiat\Day NY & TBWA\HealthCollective always eager to create the next cultural disruption.

A fierce believer in the power of ideas as agent of change, she constantly advocates for junior and female talent. She has been a LIA Coach for two years, a frequent lecturer at Universidad Católica del Uruguay, Södertörn Högskola and Brother Creative School. She is part of PublicitariasORG and Omniwomen. She has also been chosen as 1 of 16 top female creative leaders in 2023 by Cannes Lions’ See it Be It.

Chief Creative Officer
The Quollective

Emuron is not just a creative professional; he is a cultural bridge, a storyteller whose narratives transcend borders and bring African stories to the global stage.

From saving an endangered rhino to reducing HIV spread among the continents youth and appealing to octogenarians to embrace mobile technology, he has spent over two decades creating brand changing stories across multiple categories in over 34 African countries by fishing for deeply rooted local insights using interactions in everyday settings like local markets and bars across Sub-Saharan Africa.

Emuron's diverse talents extend to writing content for Netflix and voicing characters for children's shows and his skill in weaving captivating narratives that connect cultures and inspire audiences globally has seen him garner a host of awards including; Cannes Lions, Dubai Lynx Grand Prix, Grand Clios, Loeries and more.

He has also served as a jury member at numerous awards shows.

Senior Solutions Consultant
DMe

Matthew Mifsud is an accomplished artist and creative with a rich career of over 15 years in the advertising world, where he has made significant contributions as both an Art Director and Creative Director. Throughout his distinguished journey, Matthew has held prestigious positions including Deputy Art Director at the Royal National Theatre and Creative Director at Quiet Storm. His tenure in the industry is marked by a continuous exploration of the creative sector, further enriched by developing his artistic practice through exhibitions at the Royal Academy of Arts and the Ashurst Emerging Artist Prize exhibition. Matthew is a passionate advocate for the transformative power of creativity, believing it can manifest in countless forms. He is deeply committed to the idea that technology empowers everyone to become a creator, maker, and doer, driving forward innovation and expression in the modern world.

Creative Director
Translation

Steph Cajucom is a Creative Director at Translation. In her time there, she’s led work across WhatsApp that empowers diasporas to celebrate all their cultures. Additionally, she’s grown the AT&T business with stories rooted in culture and local pride. Her advertising career began at the reception desk at mcgarrybowen. From there, she’s sat at creative desks at BBDO, Ogilvy, Mother, Giant Spoon, JOAN, and McCann on brands like IBM, Target, Chase, Microsoft, YETI, Johnnie Walker, Facebook, State Street, and more.

Her work has been recognized by Cannes, The One Show, The Webby Awards, and The Effies. But most importantly, has been made fun of by former late-night host Conan O'Brien. In 2022, she was chosen as one of six creative leaders worldwide to join Cannes Lions’ See It Be It program. In 2023, she was selected as See It Be It’s first Alumni Tutor. She believes energy and empathy are a powerful force when it comes to leadership and knows that creativity can solve almost anything.

With two decades of experience in the industry, Tasnim is a senior creative leader, brand strategist and a constant doodler.

In her roles at the BBC, Tumblr and Adobe, she has developed creative strategies for a number of brands, including Warner Bros, Disney, Apple, Amazon, Prada and many more.

Chosen as one of Campaign's 30 Female Creative Leaders, Tasnim has been featured in Huffington Post and Wired and most recently sat on the judging panel for the D&AD. She is passionate about creativity, design, football, novelty earrings and making all aspects of life a little more fabulous.