Talking creativity with the Lion of St Mark winners

We recently announced that Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, will be honoured with the Lion of St. Mark Award at the 2019 Festival. Ahead of the festival, the pair sat down to talk about creativity, clients and their experiences at Cannes Lions.

Jeff and Rich on winning the Lion of St Mark:

"This is an amazing honor. What makes Jeff and me most proud is that we’ve provided a respectful space for so many talented people to make intelligent work, raise families and have fun all at the same time."

Jeff and Rich on Cannes Lions:

“I’ve met the best people in the world [at Cannes Lions] and hired many of them actually!”

“This festival celebrates [creative] endeavour and it’s a blessing to have it in our midst.”

Jeff and Rich on why clients should go to the festival

“There was a time when clients were suspicious of winning awards [at Cannes Lions]. But now they come here and they see great work and go away and do great work.”

“I want clients to go [to Cannes Lions] and be jealous and go ‘I want that kind of work’.”

Jeff and Rich on creativity

“We are paid to observe and appreciate our lives. And that’s what we do. It’s amazing.”

“Creativity is everything. It just fuels the good things in life.”

Jeff and Rich on their future plans

“We still want to do better work than we’ve ever done. It’s crazy but I think that feeds us.”

Jeff and Rich will take part in an interview hosted by Philip Thomas during the Festival in Cannes, and the presentation of the Lion of St. Mark will take place during the final Awards Show on Friday 21 June.