Tina oversees end-to-end data solutions across CRM, Brand, and Media globally for FCB, proving creativity is an economic multiplier. As a connector, an accelerator, and a collaborator, she focuses on marrying logic and magic to drive clients’ businesses forward. Driving Timely activation of business and Timeless brand value, Tina bridges business and data science functions to bring strategic rigor and insights further upstream in the client relationship. She is responsible for managing client data business solutions across all our global clients and business at FCB.Tina also leads our fastest-growing global performance offering: FCB/SIX.

She was named a 2021 Adweek 50; has judged Cannes Lions, the Effies, and The One Show; is a member of IPG’s Data and Commerce councils, IPG’s Global Unilever Executive Team, and Salesforce Ignite Team; and is a board member of the ARF and IAB.